In his 2009 book, The Design of Business: Why Design Thinking Is the Next Competitive Advantage, Roger Martin presented the concept of the "knowledge funnel." The knowledge funnel is the advancement of knowledge from a disorganized mystery state to well-ordered algorithms. This is achieved through trial and error or rapid prototyping. The knowledge funnel is a model for how businesses of all sorts can advance knowledge and capture value.
The knowledge funnel has three consecutive stages, each of which represents a simplification and ordering of knowledge. According to Martin, "As understanding moves from mystery to heuristic to algorithm, extraneous information is pared away; the complexities of the world are mastered through simplification."
QlikView Is a Tool for Mastering the Knowledge Funnel
QlikView technical advisor Elif Tutuk has identified ways in which QlikView is an optimal tool to help decision makers move through the knowledge funnel quickly and easily.
The QlikView Solution
People need a BI tool that helps them pass through the knowledge funnel quickly. The tool should be flexible and nimble enough so that users do not get stuck in any stage. They should be able to build to think?ask a business question, build a chart to find the answer, make selections to see associations and outliers, and change the chart or create a new one. Decision makers should have access to a tool that helps them rapidly advance through the mystery, heuristic, and algorithm phases of the knowledge funnel quickly and easily, freeing them up to move on to the next business challenge.