QlikView 10 makes it easier than ever for users to find the data they're looking for-or even the data they didn't know they were looking for. Associative search is a simplified, everyday search tool that enables you to find data using the keywords that make sense to you. It is a filtering mechanism available with every QlikView list box. Right there in the list box, you can search for values by searching against values in associated data elements. Here's a one-minute video clip showing how it works.

Let's say you want to know who the sales rep was who sold sardines to a particular laboratory customer in the Nordic region during the second quarter. You can't remember the name of the customer account. In this example, in the list box that contains sales reps' names, you might click on the search icon and start searching for terms. First you might type in "nordic" and select the Nordic region. Then you might type in "q2" and select the quarter Q2, 2010. Next, you type in "lab" and when you see "ACME Laboratories" you recall that that's the name you were looking for. You'd then search for "sardine," and find that the sales rep you were looking for is Karl Anderson. To learn more about his bookings history, you might click on the "Sales Rep" tab. It's that easy.

Associative search is just one of the new capabilities that make QlikView 10 easier to use than ever before. Other new capabilities for end users include Mekko charts and an improved current selection box. For designers QlikView now offers containers, list box expressions, and web view mode in the installed client. For more information, you can download the datasheet "What's New in QlikView 10?"