With Business Discovery software, ordinary business people — not just data analysis pros — can explore information in a fluid, intuitive, visual way. They can ask and answer whatever streams of questions might occur to them, on their own or in teams and groups.

“How?” you might ask. Last week we published an article and video showing how easy it is for a user to get started creating their first QlikView application by dragging an Excel file onto the QlikView program icon on the desktop (see “How About a Piece of Apple Pie”). As a follow-up, this video shows how once the data is part of QlikView’s in-memory data model and represented in charts and list boxes, the fun continues.

As a QlikView user, you can explore the data in many ways. Do a search – either a direct search or an indirect one (e.g., searching in the “sales reps” field for “beer” to find out which reps who have sold beer and which reps have not). Select values in list boxes and choose calendar dates. Move sliders around. Lasso sections of charts or maps (say, a scatter or bar chart or a map of Asia). Click on specific places in charts to zoom right in. Choose groupings of data you want to compare.

The data — which may have been drawn from two, five, ten . . . or dozens of source systems — instantaneously filters around your selections. Selections are highlighted in green. Associated data is highlighted in white. Unassociated data is highlighted in gray. You can always see your current selections and can clear out your selections to start fresh. With Business Discovery software, you can pursue insight and make discoveries the way that best suits you.

Go ahead and try it for yourself. What will you discover?