I recently read a New York Times article called “What Data Can’t Do” by columnist David Brooks. The gist of the article is that while data can yield important insights to drive better decisions, it’s not the only input. He gave an example of the chief executive of a large bank that had to decide whether to pull out of Italy. While the data showed a series of downside scenarios, the executive decided not to pull out of Italy based on other, non-data-related criteria: the relationship, trust, and values.

This really resonated with me. Holistic decision making relies on multiple sources of input, some quantitative (hard numbers, GPS info from mobile devices) and some qualitative (e.g., others’ opinions, observations, questions, and ideas — sometimes gleaned while out “on location”). Conversation and collaboration, as well as indicators and information from the world around us, help create the context around data and drive better decision making.

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With QlikView we embrace this reality that people make decisions based on multiple sources of input. Users collaborate on creation of analytic apps and can define and answer their own questions―in formal or informal groups. They communicate with each other to collaboratively explore data, forge paths to discovery and insight, and arrive at decisions.

How? For asynchronous collaborative analysis, when people can’t be in the same place or online at the same time they can initiate and participate in threaded discussions or send each other bookmarks that retain the selections they have made. When they are available at the same time but can’t be in the same place they can interact simultaneously with an app using shared sessions. People who are creating QlikView apps can send the entire app to others, who can pick up where they left off on development or analysis. This is just the beginning of collaborative Business Discovery. Click here to learn more.