Wow that's some title huh? Ooooh - "Qlik Sense Cloud Business and the Web Connectors" - sounds like the title for a fantasy adventure novel. Seriously, Denise LaForgia and I are back with a Qlik Sense Cloud Business update including some new videos to briefly introduce you to some really cool and new capabilities available in Qlik Sense Cloud Business - our new Web Connectors starting with access to data for Google Analytics, Twitter and Facebook. Take it away Denise!
As promised in my blog last month, I’m back with more exciting updates about new features in Qlik Sense Cloud Business. Following our launch of REST Connectivity, I’m excited to announce that Facebook, Twitter and Google Analytics data sources are now also available in Qlik Sense Cloud Business under our new Web Connectors package.
For business users in particular, these connectors provide an easy way to bring together and analyze multiple data sources and data sets that are critical to sales, marketing, and other business initiatives. While some tools for social and sentiment analysis might allow you to analyze data from those sources individually, the power of Qlik Sense lets you associate this data about social and digital activity with other information about your customers, sales, marketing campaigns, customer service, and more.
Here’s an overview of the type of data each connector can return:
The data returned includes many of the fields you’d see in the Google Analytics dashboard, such as page views, top landing pages, most visited pages, etc. You can retrieve data on any Google Analytics-enabled website.
- Accounts: returns the accounts that the user has access to
- DataFromQueryURI; enter a query URI on this table
- DataFromTemplateQuery: returns a report from one of the available prebuilt queries
- WebProfiles: returns the profiles that the user has access to
- WebProperties: returns the web properties the user has access to
Watch Mike's brief video to get a general idea of how it works:
The content returned includes all tweets that include a hashtag or search term, and you can use Twitter query operators to pull data for more specific, detailed searches.
- Mentions: returns up to 800 tweets for a Twitter screen name
- Search: returns tweets based on a search term and other parameters
- SearchAdvanced: returns tweets based on search term and other parameters and returns more columns than simple search
- UserSearch: returns information about an account based on a named user search or topic search
In this video Mike shows how simple it is to get after Twitter data:
Facebook Fan Pages and Groups
The data retrieved includes textual content (posts and comments) as well as counts of likes and shares.
- Feed: returns the feed of posts (including status updates) and links published by the selected page, or by other users on the page.
- Page: returns a single page
- User Info: returns a single user - note - user identify / vanity id is used as the parameter
In the final video we close the loop on the last of the connectors by simply getting access to Facebook data:
How to Get Started
While in your Qlik Sense Cloud Business workspace, you can set up your connections within your app by going into the data load editor and selecting the Create New Connection button. You’ll have to authenticate each connection using credentials from an account – your personal account, or one belonging to your business, group or organization. Once the connection is established, you can begin retrieving data.
We’re rolling out additional connectors in the next few weeks, so stay tuned for additional information!
Of course check out the videos and for more detailed information and instructions, visit these resources:
Enjoy your day!
Senior Product Marketing Manager