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When we need to know something right now, our first instinct these days is to grab our phone and look it up.  Google breaks this type of behavior out into micro-moments: I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments.

 

And when we “want-to-do”, what do we do?  We turn to YouTube.  Searches related to “how-to” on YouTube are growing 70% year over year.  YouTube is not supplementing traditional learning methods anymore, it’s replacing them altogether.  And that’s not necessarily a good thing....

 

To read more visit the newest blog posted by the V.P of Education Services, Kevin Hanegans 

http://global.qlik.com/us/blog/posts/kevin-hanegan/the-pitfalls-of-learning-on-youtube