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Please Define Step by Setp
PFA
Menu bar -> Tools -> Alerts
press Add,
Define Description (Let you identify your Alert)
Define Message (The text of your Alert)
Define the Condition, this is the condition for which alert will appear: for instance, if you want alert if you select year= 2014 simply write in the condition:
Getfieldselection(myYear)=2014
Hope it helps
In QlikView Desktop go to Tools | Alert Wizard and follow the prompts.