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daniela5
Contributor
Contributor

Cohort Analysis - Old plus New Customers

Hi, I am trying to come up with a cohort retention analysis in Qlik of this sort to see how customers are retained over time

Month New Customers Month 1 Month 2 Month 3
Jan 2023 100 100 85 50
Feb 2023 1000   1085* 900
Mar 2023 500     1400*

*This displays total customers, that is New customers in Month 2 + returning customers from Month 1 (e.g. 1000 + 85 and 900 + 500)

The only way I managed to do is come up with a pivot table to show the retained customers but I cannot find a way to add the new customers. How can I do this to achieve the above cohort chart?

 

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