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How to filter data while loading a mashup?


I'm new to Qlik and I'm facing an issue with mashups. I have a parent mashup which contains an image object that is linked to a child mashup (i.e. Image object contains URL to another mashup). When I click on the Image object, I want the data to be filtered according to, let's say, a particular customer. So I have the logo of a customer (Image object) and when a user clicks on the logo, a new mashup gets loaded which contains data specific to the customer. Is there any way the data can be pre-filtered according to the selected customer when loading the mashup? Any form of help would be much appreciated. Thanks!