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Hello,
I'm trying to accomplish an RFM (Recency, Frequency, Monetary) analysis for our customer base. Below is a pivot table which I would like to show the distribution of the 3 cohorts and the number of customers. I would like to highlight the cells based on the rank of the customer count vs the maximum in the whole table - essentially a heatmap.
The Rank measure currently looks like this: Rank(TOTAL Aggr((Count(ERP)), Recency, Frequency, Monetary), 0, 1)
However, as you can see, the rank doesn't seem to work properly and there are repeating values. What am I doing wrong? What's the best way to accomplish this?
Thanks!
Can you please post an example file?