Giving the best service to a customer with the right answer and the really good advice requires to know customers well. And knowing someone, it’s not only being able to give him an age, a marital status and a profession. Social environment, preferred ways of communicating, level of autonomy on the web are among the factors to take into account to understand somebody's personality.
To do this, the analysis of socio-demographic attributes can help Customer Service and Marketing teams to cluster customers by profile and communicate with each segments more effectively.
Here is how customer analytics can help you better understand your customers and therefore provide them with better services.
Share your experience on customer analytics !
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