Skip to main content
Announcements
Qlik Connect 2024! Seize endless possibilities! LEARN MORE
cancel
Showing results for 
Search instead for 
Did you mean: 
Not applicable

Customer purchase history and penetration potential

Hi all

I have the following data:

   

DateOrder IDCustomer NameProduct sub-category
1/1/20151AComputer
1/1/20151AFurniture
1/1/20151AKitchenware
1/1/20152CComputer
12/1/20153BFurniture
12/1/20154AKitchenware
2/2/20155AComputer
3/2/20156BComputer
4/2/20157BFurniture
4/2/20157BKitchenware
6/2/20158CKitchenware
How can I reproduce a chart as shown below? I am hoping the values can be produced dynamically and not via scripting so that the numbers will change according to the filers chosen (i.e., when the user selects a particular month, the numbers will be updated automatically). However, if its not possible, do suggest how it can be done via scripting (granted flexibility will be lost).
     
Max* no. of different product sub categories ever purchased No. of customersAvg no. of purchases requiredAvg no. of days required
1000
21**236
32***212

* Max is evaluated over all the purchases and not just based on a particular Order ID

** Customer C

*** Customer A and B

The idea behind this is that it can help to inform:

1. customer purchase behavior (how many customers are really loyal to certain products of the company), or

2. "customer penetration" potential. I.e., which are the customers that the company should target to introduce a new product.

Thanks all!

0 Replies