Priscila Wrote the Book on It and She's Still Not Done: Celebrating Our Returning Qlik Educator Ambassadors 2026

[TalitaBM]

In Belo Horizonte, Brazil, the best ideas don't stay in the classroom. For Priscila, they never did. We are proud to welcome Priscila back as a Qlik Educator Ambassador for 2026.

At Pontifícia Universidade Católica de Minas Gerais, she teaches MBA and postgraduate students across some of the most vital disciplines in modern business: data-driven culture, data governance, AI for business, and market intelligence. Her students are not fresh graduates finding their footing. They are analysts, managers, and executives who arrive carrying real, unresolved problems from real organizations and Priscila has built her classroom to be the place where those problems finally meet their match.

"The classes become very dynamic," she says, "because we can discuss real problems brought by the students themselves."

That energy is not a happy accident. It is the result of years spent equally inside lecture halls and inside the organizations her students go home to every evening, someone who has lived both worlds deeply enough to bridge them.

A Curriculum Built to Last

Priscila has spent recent years building something more purposeful than a course catalog. Three ideas now sit at the heart of everything she teaches: data quality, data governance, and data and AI fluency. Not as boxes to check, but as a framework her students carry into every analysis, every dashboard, and every decision they will ever make.

Her reasoning is both simple and powerful. Analytics and artificial intelligence only generate real value when the data underneath them is trustworthy and well governed. Without that foundation, even the most brilliant insight collapses. So in her classroom, Qlik is not the finish line, it is the environment where students learn to do something far more valuable than building visualizations. They learn to question them. Sessions frequently use datasets with intentional quality problems, challenging students to diagnose, clean, model, and interpret. They go further still learning to understand predictions, evaluate risks, and identify the optimizations necessary to use AI responsibly and effectively. It is demanding work. It is also the kind of work that transforms a good analyst into an indispensable one.

"What usually makes the difference in interviews is that they can demonstrate not just tool knowledge, but analytical maturity. They can explain how to organize data, structure analyses, and transform information into decisions."

That is the standard Priscila holds her classroom to and the standard the market is increasingly hungry for. Beyond class hours, she actively encourages her students to pursue the Qlik Academic Program's structured learning paths and certifications, giving them a way to build deeper, independently verified fluency that follows them into every organization they join.

Where She Is Taking It in 2026

Priscila's vision for 2026 is as clear as it is ambitious. She wants every student, regardless of course, to leave with a transferable framework for working responsibly and confidently in data and AI-driven environments. Data governance remains at the core because analytics initiatives don't fail for lack of technology. They fail for lack of structure, ownership, and clarity. She is building those foundations directly into her curriculum.

And generative AI? No longer a future conversation.

"The market no longer values only those who can build dashboards. There is growing demand for professionals who understand data quality, modeling, governance, and business context."

Her courses are being designed to produce exactly the professionals the market is looking for but struggling to find.

The Story That Says It All

One story, more than any other, captures what Priscila is truly building.

A student arrived from a completely unrelated background, drawn to data but without a clear path forward. During a Qlik project, he dug into a real dataset from his own company and uncovered critical inconsistencies in a commission process, the kind of deep, invisible problem that organizations live with for years because no one has ever had the tools or the courage to surface it. He surfaced it. Shortly after, he was invited into a more analytical role within the organization.

He told Priscila that what changed wasn't learning a tool. It was learning to structure problems and think with data.

"And for me," she says, "that is exactly what we are trying to build in the classroom."

Not just skilled analysts. Confident, curious thinkers who make organizations better.

A Bridge That Flows Both Ways

Priscila recently brought a Data Literacy program to a healthcare company in Minas Gerais  and discovered that one of her own graduate students was already working there. The university and the market, finding each other without anyone planning for it. A reminder that the seeds planted in the classroom have a way of growing in the most unexpected places.

That is the kind of connection the Ambassador Program makes possible at its best. "Everything I have lived and built with Qlik," she says, "makes me continue to believe it is the best tool for the purpose I promote." Her students enter organizations already fluent, already confident, already equipped to contribute from day one. And through the program's global network of educators, Priscila keeps pushing her own boundaries, drawing inspiration from peers across countries and institutions who share her belief that education can and should change how people work.

Every Semester, a New Chapter

Last year, Priscila published her book on Data and AI Fluency — Estratégias e Práticas para trabalhar e viver em um mundo dirigido por dados — a field guide born not from theory, but from years of classrooms, boardrooms, and every honest conversation in between. It now anchors her teaching, returning to the room each semester as a living document that her students immediately recognize as their own professional reality, finally given language and meaning.

The loop is rare and powerful. Teach from experience. Reflect deeply enough to write it down. Then teach again from what the writing revealed. Each cycle sharper. Each cohort more prepared. Each student a little more ready to go out and change something.

That is what an Educator Ambassador looks like.

Congratulations, Priscila. We are proud to have you back  and we cannot wait to see what you write next.

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Are you an educator inspired by Priscila's story? Join the Qlik Academic Program and access free Qlik Sense software, training, and a global community of educators. Visit: https://www.qlik.com/us/company/academic-program/ambassadors