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Hello Qlik Community, today I have the pleasure of introducing our latest and newest guest blogger, Bruno Calver. Bruno is a Principal Solution Architect working in the UK with some of Qlik’s 
largest enterprise customers. His passion is working with business people to turn disparate and otherwise mundane data sets into insights and stories that can engage their audience, drive change and inspire new ways of thinking. He comes to us today with an introductory article that presents a paper that will cover best practices when developing the "user experience" (UX) within Qlik Sense.
Reaching more people
Qlik Sense is all about extending the reach of Visual Analytics to more people in the business. In many organizations, people make decisions. The more people that use Visual Analytics the more value an organization will get from their data investment.
But, how do we engage users and drive adoption of Visual Analytics solutions such as Qlik Sense? There are a number of ways this can be achieved, both in and outside the box. But in terms of what we can do within Qlik Sense in general, the "user experience" is one of the most important factors which can help drive adoption.
The User Experience
The user experience (UX) refers to an individual's expressed emotion and attitude when using a particular product, system or service. User experience includes the practical, experiential, effective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.
Qlik Sense is the business’ window into the world of data and insight that can help drive even better business decisions. This window needs to be beautiful, like a top department store showcases to entice shoppers and draws them in to find the products (insights) they want or need.
There are some basic guidelines that can be followed to help ensure your "window" is looking tip top. You also want to make sure that as your users enter your shop (application), there are immediately impressed with the aesthetics of the environment, that the most important products are prominently displayed and that as they navigate their way through they get to see other relevant products. In the following article I will cover these basic guidelines:
- Less is more
- Space and symmetry
- Don’t be afraid of logos, icons and images
- Think of your audience
- Carefully consider the use of extension objects and more exotic visualizations
Read more in the attached article.
Now, let's go window shopping.