Area Illustrative KPI Express / Implicit Goal or
Objective
Financial Indicators
Revenues (or profits) / employee ($)
Revenues (or profits) / assets (%)
Revenues (or profits) / customer
Profit margin
Cash flow
Grow revenues (profit) per employee
Grow revenues (profits) per asset
Grow revenues (profits) per employee
Boost profit margin
Improve cash flow
Process Indicators
On time delivery (%)
Inventory turnover (#)
Productivity per employee (%)
Administrative expense ($)
Production lead time (Days)
Production down time (Hours)
Improve on time delivery
Accelerate turnover rate
Improve productivity
Reduce (absolute or relative to
revenues)
Reduce lead time
Reduce down time
Customer Indicators
Number of customers (#)
Estimated Market share (%)
Sales per customer ($)
Sales closed versus opportunities
tracked
Number of customer interactions /
sales rep
Customer loyalty index
Customer defection rate
Grow customer base
Achieve target market share
Grow sales per customer
Improve close ratios
Grow (Reduce) customer interactions
Improve loyalty index
Reduce customer defection rate
Personnel Indicators
Leadership Index
Employee turnover
Training programs effectiveness
Employee satisfaction index
Absenteeism and Health Care
Grow leadership team
Reduce employee turnover
Improve training programs
Improve employee satisfaction
Reduce rates and costs
