That kind of source is generated from some other source system. That source system is where you should retrieve your data from. Or ask the owners of that system to provide data in a format that can be used for automated processing. What you now have is meant for humans to read. Qlikview is not designed to process such reports.
Unfortunately,the data is not available in any other format.
I take your point about the nature of these reports.
But, with respect (and I am a financial, not a technical person), whatever the truth about what Qlikview was designed for, I have previously loaded data in this format - with solutions provided by the community.
This is one of the things I really like about Qlikview - it's flexibility in handling this type of data.
And I would be able to overcome the current problem if there were only ONE trip per report. My problems arises from multiple trip instances on the one page.
I believe there is some combination of Peek, Previous and with a "flag delete" field that will work.
In general it would be possible to read and transform such data-structures with qlikview because the defintion in which row is the header, how many rows with which condition should be included and checking previous records - per peek() - and creating new columns with them is quite flexible especially in a cascade of load-statements which might be in a loop.
But before you could try if you get what you want with the extended options from table-wizard. But unfortunately is the documentation here very small but in the following book is an explanation available:
QlikView 11 for Developers
Barry Harmsen und Miguel Garcia
In one of the other Books and literature (from Stephen Redmond) is another example of using the wizard but I don't know excactly which one but especially the above mentioned is general recommended as reference book.
Here - Re: Loading spreadsheets with different formatting - you find an example of loading not well structured data into qlikview without the wizard to get an idea what I mean. But at first you should follow the suggestion from gwassenaar, then the table-wizard and as worst-case you could try to load and transform it without them (you will need a lot of efforts for this).