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‎2013-06-20 03:42 PM

Marketing QV : Exactly How QlikView is different?

All,

I am a bit confused. I have gone through the QlikView 11 book by Barry and Miguel, I am not able to see what is different in QlikView? Whatever visualizations are provided has already been achieved by developers (including myself / my team) in past. I am not cirticizing or anything, I actually starting following this tool in Jan 2013 and I am looking to extend my practice around it, but how do I sell it if I am not able to distinguish this product. It is possible that because of my hard core developer background I am missing the marketing edge (and target audience).

Regards,

QT.

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