You have to use a security group in Active Directory called "QlikView Administrators". Make a AD-user a member of this group and then this user will have access to QMC.
As the "QlikView Server Reference Manual END.pdf" (QlikView 11.20 SR11) states on page 58:
Security Groups
When installing QlikView Server/Publisher, a couple of security groups are created.
The QlikView Server/Publisher services must run under an account that is member of the security group QlikView Administrators. Users connecting to QMC must be part of this group. Anyone connecting to a remote service must also be member of QlikView Administrators.
2) For server-users - normal document/application users:
Granting access to users for the server is done by the QlikView Administrators via AD-groups (preferrably) or individual AD-user names using the QMC to assign it. So this is a combination of both AD-groups and AD-users or just AD-users.
