You can put "Home" as company, note that the software is free for QlikView Desktop, but if you are looking for QlikView Server, you will need a license, anyway.
That QlikView Desktop is a free version means, -and this is very important before you start developing anything-, that you can create as many applications as you want but you can consume ONLY those you have created and have not been opened by anyone else, not even another user in your computer, or the same user in a different computer.
So if you create an app and send it to another person who opens it to view it and sends it back to you, you will require a license to be able to open that file (even when you created it).
Or if you install in your desktop computer and in your laptop, that counts as 2 different users, and the apps will not open unless QlikView Desktop is properly licensed. Similar if your computer breaks.
Better safe than sorry.
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