I'm hoping someone might be able to assist with some trouble I'm having sorting out some oddly formatted data. Below I've approximated what my data looks like (except that there are many more themes). What I want ultimately is a new dimension called "Theme" which would consist of "Service" and "Brand" in the below case. There would then be two instances of the "Service" theme (one negative and one positive) and another instance of the brand theme. I've pasted my envisaged table under "Targeted" below. Does anyone know how I might be able to accomplish that? Any help would be greatly appreciated.