I would like to make the URL more user friendly (something like http://Server_Name/TESTApp) instead of the long URL name. What are my options and how do I go about doing that?
2. Also, when the Ajax page opens, the IE Tab shows "TestApp.qvw - QlikView" as the name on the tab. I would like to change this to something that's specific to the application name (example: "Your TestApp"). How would I go about doing that?
you can pre-generate the ajax files. This way you can create IIS virtual folders for each QlikView application, giving you the more friendly URL.
Additionally, if you are going the pre-generated route, the document title will be used as your ie/tab title. You can set the title in your QlikView document under Settings > Document Properties... > General where you'll see a Title field. Alternatively, you can edit the generated HTML pages.
However one thing i have noted is that the pre-generated code seems to be inferior to the code that is spit out by QlikView Server.