So, if I launch reloading in desktop, it works correctly.
But if I launch it from the QVServer, it fails with error
Error: QDSMain.Exceptions.DistributionFailedException: Distribute failed with errors to follow. ---> QDSMain.Exceptions.ReloadFailedException: Reload failed ---> QDSMain.Exceptions.LogBucketErrorException: The Source Document was NOT reloaded successfully. DocumentPath=C:\ProgramData\QlikTech\Documents\Дизкон\GA_Dizkon\GA.qvw.
Error: в QDSMain.ReloadTask.VerifyConditions(TaskResult taskResult)
Another thing that may help would be the log file. Make sure Generate Logfile is enabled (in the document properties). If it is indeed the server not having access it should me detailed here, and probably in the last few lines of the log. I never have luck determining why a doc doesn't reload using the reload failure message.
Sorry, I couldn't see the attachments (for some reason).
Your deduction sounds right...a server macro execution thing.
Anyway, that's about as far as I can help. Other than viewing the script execution in debug mode and stepping or animated modes I can't help further. Hopefully, some other Google mapper or Publisher admin expert can chime in.