You can put some filters on your load using the WHERE clause:
you can use more advanced string manipulation. match() , wildmatch(), Index() , Mid(), subfield() may all be helpful functions to filter for rows that you describe. Here is a full list
It definitely won't. Its a little tricky to figure out the row numbers in Excel, easier with SQL.
You could do the following which loads all the data , then just filters it down to the 2nd row. Convoluted i know. You could also consider adding a column to your excel where you enumerate the row and then filter on the row number in the WHERE.
rowno() as RowNum
(ooxml, embedded labels, table is Sheet1)
drop table Temp;