A good place to start would be the QlikView Reference Manual. Specifically, take a look at pages 507 - 509. The basic idea is that you would want to make the Publisher account an ADMIN in section access. This can't be done using serial# however--you would need to specify the username or SID. The only way you can use serial number, is if you are batch-reloading using QlikView Desktop, which I don't think is the case.