To do this you don't Even need publisher.
Do you have License for qlikview server?
if not contack QlikTech to obtain license.
Once your server is licensed
then by default there will be a directory where the applications are place
by default it will be
then place the newly created application in this folder. By this it will be visible to end user.
if you don;t find that path
then go to qemc-->system tab --> setup tab--> then expand qlikview server then select server --> then go to folder tab.
this is the place where you need to add the newly created application.
so that it will be visible to end users.
hope tis helps you.
If you have still something to be known then do let me know