Take a look at page 287 of Book IV in the QV Reference Manual
If a piece of external information, such as an image or a sound is to be connected to a field value, this can be done via a table that is loaded with the info prefix (see page 302 for details). If you want to include the external filesinto the qvw itself, e.g for portability reasons, you may use the bundle prefix. The info files will be stored in a compressed way but will nevertheless take up space both in the file and in RAM. It is therefore not recommended to use the bundle prefix when files are too large or too many.
The PRESIDENTS application in the QV install has an example of the BUNDLE load