I have the same problem since upgrading from 11.20 SR12 to 12.10 SR5. The browser tab now says "qlikviewserverdocuments\model.qvw". I thought this had something to do with the settings in QMC -> System -> Setup -> QlikView Server -> General -> Url but apparently not...
Is there anyway to fix this? Would be nice if it just said "Model.qvw" like before.
Looking at bit closer at the different tabs in settings I was able to fix my problem.
I went to QMC -> System -> Setup -> QlikView Server -> General -> Url.
Here I changed the url to "qvp://servername/" from "qvp://servername/qlikviewserverdocuments"
BUT I also hade to go to
QMC -> System -> Setup -> QlikView Server -> Folders -> Root Folder
to add the folder I had removed above. To "E:\QlikView Storage\Public\QVS Root\QlikViewServerDocuments" from "E:\QlikView Storage\Public\QVS Root".
Now the browser tab only displayed the model name.