Please use the example template in http://help.qlik.com/en-US/nprinting/17.3/tutorials/Examples.zip as a sample. The filters column in your image, I assume, is from the Users tab in the worksheet. If so, that column should refer to the filter name as opposed to the filter syntax.
The filter name and logic is defined on the Filters tab in the worksheet.
Let me know if this helps. Also, the syntax needed for NPrinting 17 is here: Importing users with filters and groups ‒ Qlik NPrinting
FWIW, it should be largely the same as in NPrinting 16.