Robin's answer confirms that the way I was trying to do it. I'll call it answered. I also got some information through my sales rep that might help others. It seems that without Qlik GeoAnalytics®, best practices would suggest to manually load lat/long data for the particular cities in mind.
And he suggested these resources:
- Qlik Help: Loading map data
- Qlik Help: Creating geographic maps based on your data
- Video Tutorial: Creating a Point Map
- Video Tutorial: Understanding Geographic Data Profiling
I got exactly what I needed (and what I expected) with Tableau using ZIP Codes. And States are built-in geo locations in Tableau. If I learn more about this as it relates to Qlik I'll reply again here.