Hi Ken - Postal Codes are not recognized by Qlik out-of-box maps currently. Qlik GeoAnalytics provides this functionality and tremendously more. I would like to see this introduced as out-of-the-box but will need to wait for this ...perhaps one day As for traction in Qlik Sense Cloud, this product will continue to increase in capabilities. Core differences with Qlik compared to Tableau: patented technology related to its analytics indexing engine, ability to cache data elements in RAM to provide for exceptional speed in calculations and rendering, API's are extremely robust, and we scale both horizontally and vertically well.
Probably not the answer(s) you were hoping for but just wanted to shed a bit of light on the subject.