QV11 is not so much different from QV10 in terms of separation into client software and server software.
The personal edition is client software. You can enter a license key or lease a license from a server to turn a personal edition into a full licensed client software, but still only to get a desktop client software, single user, no server features.
So (assuming that you have license for a server) I would suggest that you download the server installation package together with the server reference manual from the download page: http://global.qlik.com/download/
I find the reference manual quite comprehensive, but here is a link to a migration and upgrade documentation: