I would suggest that the best way to approach this would be to load the Excel table into a QlikView mapping table and do an ApplyMap for each of the three UserNames. I've written a blog posting on ApplyMap here: http://bit.ly/m58kwC
Also, might I suggest that you look at the CROSSTAB statement, so you end up with just one column of names and teams. If the location of the UserName (ie. 1, 2 or 3) is important you can make this a dimension of the Cross Table.
Hope that helps.