Suppose that you have batch file like this:
"C:\Program Files\QlikView\QV.exe" /r "D:\QlikView\MyFile.qvw"
You may test with window task scheduler to see the result. Let try
1. Choose *.bat file by button "Browse"
2. Put your *.qvw path in "Start in (optional)". Ex. D:\QlikView
This specific batch file is even simpler than that. It is a simple backup of a QVW. Something like below. When I simply run the batch file, it works just fine, but when I click the play button through the publisher, it does nothing, and shows a yellow exclamation point.
copy "F:\QlikView\QVW_Published\App.qvw" "E:\Backup\QVW_Published\" /y