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Queen Mary University London is a Russel Group university that is ranked 16th in the UK. At the end of November we were invited to lead a Qlik Sense workshop with Masters students studying Marketing & Digital Analytics. The aim of the course is to give students an insight into marketing and its relationship with the online data economy. The students who enroll on this course come from various different disciplines, some are already working and others are completing studies in areas such as marketing and communication. This workshop was led by Scott Wilkinson, Partner Enablement Manager and supported by Technical Trainer Piter Harb.
We had around 70 students attend the session and since we had already delivered an introductory lecture a couple of weeks previously, we could use the full time for the workshop. One of the first elements we always introduce to the students is the Insight Adviser. This demonstrates to students how they can use natural language to ask questions of their data and generate answers and visualizations. They can then add these generated visualizations to a sheet in Qlik Sense to start creating their dashboard. Once they have added all the necessary visualizations to their sheet, we introduce them to how they can use the storytelling functionality in Qlik Sense.
Once we covered the Insight Adviser we guided students through loading their own data into Qlik Sense and building visualizations from scratch. At this point we also cover the data manager so that the students can understand how to create and edit associations between tables. We then introduced the concepts of dimensions and measures and encouraged students to create their own. The students achieved a lot during the 1 and 45 minutes that we had with them, with many asking about how they could continue their learning after the session.
To learn more about the Qlik Academic Program, visit out website: Qlik.com/academicprogram