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Boutique mortgage analysis expert uses Qlik Cloud to deliver critical market intelligence
Polygon Research’s mission is to turn the immense amounts of data generated by the mortgage industry into actionable market intelligence. Qlik’s OEM program allowed Polygon to incorporate the software into its broader customer-facing platform. Qlik Cloud quickly became central to Polygon’s offering, using it to pull in multiple disparate monthly or annual datasets based on parameters such as lender, time frame or geography, and present them as a unified offering in easily accessible and understandable formats. Qlik’s dashboards and analysis now allow Polygon to give lenders insights into their performance and how it relates to competitors, peers, and the wider market.
Industry: Financial Services
Geography: USA
Function: IT, Marketing, Sales, Supply Chain Management
Business Value Driver: Customer Intelligence, New Business Opportunities, Reimagined Processes
Challenges: Process vast quantities of publicly sourced data • Convert data into actionable market intelligence • Incorporate high-power analytics into a startup’s offering Solution Qlik’s OEM solution gave Polygon Research an opportunity to incorporate high-power analytics tools into its bespoke customer-facing platform.
Results: Customers can now base analysis on 250 billion lines of data • Dashboards deliver analysis based on multiple sources • AutoML enables predictive analytics. @Melissa_Potvin
