Qlik Messaging and Branding Enablement for Partners

[SarahUrbiss]

Transcript

Joe Gabriel from Qlik Global partner marketing here to share an update on the Qlik story that we share with the market and how you can take advantage of some of the co-branding opportunities to help tell the story the first part of today's recording is for you to hear how we tell the Qlik story to our prospects and customers this story with scripted slides is available to download from The Qlik partner portal today after I tell the Qlik story I'll be back to provide some updates on how to use the recently released branding components but first here's the Qlik story you may know Qlik as a visualization tool you may have heard of our Qlik view product or perhaps this is the first time you've ever heard of Qlik so today I'd like to talk to you about how Qlik can help you activate your data and in doing so seize your business moments and accelerate business value let's get started the data challenge is real for organizations around the world analysts have found that even after billions of dollars of Market investment and data and analytics Solutions most organizations have only achieved limited results

Research indicates that only 44 percent of organizations have enough data available for making decisions and executives are struggling to turn that data and that insight into value. in fact only 29 say that they achieved transformational business outcomes finally 23 percent of Executives see poor data literacy a lack of skills to trust and take action on that data as an important roadblock to success but it doesn't need to be this way research also shows that best-in-class organizations can yield significant returns in value if they're able to address the typical barriers to adoption 76 percent of Executives noted operational efficiency was improved 75 percent of business decision makers say Revenue increased and 74 percent of Executives reported profitability increases so why is the gap so big between the reality of what most businesses experience today and the returns that typify Best in Class one of the biggest obstacles is that we as an industry have compartmentalized two separate domains around data integration and business intelligent historically Building Solutions for each area typically owned distinctly by I.T and the business respectively this siloed approach creates a lack of alignment between teams and has often been a major driver behind Shadow I.T Investments. Investments which can lead to data governance challenges CIOs and the IT organizations do their best to make data available yet lobs still don't believe they have the right access to the data they need to improve decision making as we pointed out earlier this lack of alignment has actually given rise to the role of a chief data officer which is focused on Bridging the Gap this model leads naturally to a passive approach to data in analytics what is often referred to as passive bi treating data as historical and static batch processed from a few transactional systems compare that to today's reality of many large-scale on-premise and cloud-based real-time data sources this passage of passive approach to bi is also too focused on telling us what happened in the past informing us after the fact as opposed to compelling action when it matters most in the business moment add to this that the SQL based nature of most modern visualization tools systemically excludes key information with every question asked creating tunnel vision finally we lack data-driven experiences that are embedded directly within decision making processes and applications all of this is getting in the way of successfully driving a data-driven culture the result is that it typically has more data than the business really feels is accessible leaving a small intersection between it and the business for driving transformation and making it harder for it to demonstrate the value it provides to The Wider organization.