Do Your Job

[Sarah_Miller]

It’s not just about football – it should be training’s mantra too

Everyone on the team has a job to do, and every one of the coaches needs to help the players learn how to do their job. Although the Patriots did not end up winning the big game this year against the Philadelphia Eagles, we can learn a lot from their motto when it is applied to Education.

As Theodore Levitt once said, “people do not want a quarter-inch drill, they want a quarter inch hole.”This is the basis for a theory created by Clayton Christensen’s called Jobs-to-be-Done.The tenants are that people don't buy products or services. They purchase products (or services) to fulfill a specific job in their lives.For companies to determine what that specific job to be done is, you have to understand the progress the customer is trying to make in a particular circumstance.

This concept is applied to many areas of business, including sales and product development. With all the changes and rapid development of technology during the digital transformation, this concept is important for the education industry.

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