Set Analysis not working on my text field

[mrbenass]

I have a super easy set of data that I am trying to use Set Analysis on, but the Set Analysis is not working the way i would expect it to.  I would expect this Set Analysis to return 0 since I have the [Survey Source Category] in my selection bar to show only 'Fudge'.  What can be going wrong here.  I have been using Qlik for 6 years and never seen anything like this not working before.  

Count({$<[Survey Source Category]={'Branch'}>}[Survey Source Category])

I have added the dataset as well, wondering if it is a text issue or something like that?

[luizcdepaula]

what you trying to accomplish?

[mrbenass]

Thanks @agigliotti , this did what i needed by adding the * to the front of the = sign.  Much appreciated!