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Discoveries
Insights in a nutshell Although there are almost two times more movies than series in the Top 10, Series seem to be preferred by the audience. Indeed, the number of viewing in movies represents only 28% against the series. Squid Games is the show that performed the best: This series remained in rank 1 for 9 consecutives weeks and was the most viewed content throughout all categories. Most impressive, Squid Game was viewed two times more than Money Heist which sits on the second position of the top 10 most viewed contents. Red Notice remained for 3 consecutive weeks, making it the longest movie to stay rank 1 . The life span of the English language content is short lived compared to other language content shows within the Top 10. Moreover, Series remain for more weeks in the top 10 than movies. About a quarter of the total views of all the top 10 shows is represented within the top 5 series. After a movie or a series has been ranked n°1, it takes a hard drop off the charts. However, very few movies have shown it is always possible to reverse the curve at the end of their life span. Movies and series have a different dynamic: In general, we have only 1 movie at a time present in the top 10 excepted for few exceptions. Meanwhile, Series overlap each other in the top 10. We find multiple series in the top 10 in the same week.
Impact
Recommendations: Based on the dataset, we can make few recommendations: 1. Send out new adverts of Movies to watch one week after their releases through the different Netflix communication channels in order to avoid such a strong fall in the ranking and increase their optimization. 2. Release more series than movies to follow the trend. 3. Continue to release more and more foreign languages series as subscribers seem to enjoy them globally.
Audience
Netflix Marketing Team Netflix Subscribers
Data and advanced analytics
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