Once that is enabled you would need to run command line most likely which would be something like c:\cmd.exe -c and then your .bat/.cmd file with your FTP commands. The -c on the cmd.exe tells things to close everything up once the .bat/.cmd completes. For specifics on the FTP command, you are likely better off doing a Google search on the FTP server being used to get the correct syntax etc. Hopefully this gives you a way to move this one forward.
Regards, Brett
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