Customer Segmentation

[#1]

Hi,

I have started a new job as Data Analyst for an online gaming. I need the help regarding the Customer segmentaion for my company and then RFM Analysis.

Anybody can help, where should I go in Qliview, which tab to use etc? Thanks Alot

Annie

[jduenyas]

You request is very broad and vague.

Did you read through the User's Manual for instructions and explanations?

[Josh_Good]

Yes QlikView can be a great platform to use for customer segmentation and RFM analysis.  We have several online gaming companies that use QlikView to better run their businesses.  Two examples would be king.com and En Masse. 

http://www.qlik.com/us/explore/customers/customer-listing/k/king

En Masse Entertainment Uses QlikView to Compete and Win In the Online Gaming World (NASDAQ:QLIK)

If you would like to have a deeper discussion please friend me and we can get in touch directly.

Regards,

Josh