I would like to put a dynamic text on a button, with many lines of text. 
Something that would look like : 

"INNOVATION 

Innovation Sales  5765$  +24%
Innovation Products 14 "

where all numbers are measures. probably color-coded too to be red for negative.
This works well with a text &image item, but it cannot be clicked to redirect on the innovation sheet.

So I thought I could put all this on a button.  I didn't succeed to line break. I tried & Chr(10) & Chr(13) but it didn't work ?