This is acheivable, you'' have to do the same things we did earlier with pdf distribution (pre Qv 9.0).
You simply write anything in a macro, also the sendEmail cmds. Have a look in the forum for solution for pdf distributions (and you will have a good start).
A macro can be stared upon OpenDocument (Doing this from a Publisher reload this has been discussed 1000 times in the forum, but it works).
You can also include a variable declaration when you open a Qlikview document (see ref. manual) and use this variable in your macro to start/ not start. Don't know how good Publisher is to reload jobs with this function though.