One of my favorite techniques when testing multiple scenarios (like in online advertisements or investments) is the Multi-Armed Bandits. If you google it, you will find multiple articles and videos showing how to implement in R and Python. How about Qlik?
Well, I made a series of 2 videos where I talk about this: one showing the theory and another one 100% in the Load Script.
Check it out. If you enjoy this, please like it and share it.
