Unlock a world of possibilities! Login now and discover the exclusive benefits awaiting you.
1. Afternoon is the preferred time of day for occasional members. Afternoon accounts for 47% of total trips per day. 2. The summer months are the most popular of the year for occasional members and they account for 52% of the annual period. 3. Following the introduction of electric bicycles, we noticed an increase of 59% in their use by occasional members during their first 3 months and a decrease of 30% of bicycles at the dock during this same period. 4. We noticed occasional members keep the bikes almost 3 times longer than the annual members. 5. In summer, trips for occasional cyclists are concentrated near the beaches, unlike the rest of the year.
The marketing recommendations we came to a conclusion are the following: 1. Offer flexible weekend subscriptions for occasional cyclists between 4 p.m. and 6 p.m. at the most popular stations: Streeter Dr & Grand Ave, Lake Shore Dr & Monroe St, Theater on the Lake and Lake Dr & North Blvd. 2. As the number of cyclists increases on Friday and last the entire weekend, the marketing team may offer discounts to speed up membership for occasional cyclists. 3. Make the dockside bicycle stations more accessible and available depending on the start and ending place of the journey. 4. Create a loyalty program in the form of bonuses / rewards for occasional rides who cycle for long kilometers. A smartwatch could be a great reward. 5. Send a newsletter via email every Thursday evening with the unusual places in the region, the latest discounts and news from Cyclistic. 6. Collect the body mass index in order to track trends.
The app is made for the marketing as well as the financial team of the company in order to make business decisions on the next months.
N/A
App with data under the link: https://drive.google.com/file/d/1gRIoiU6C_bqariyC3AiWkqkPM3PrY6w_/view?usp=sharingApp with data
You must be a registered user to add a comment. If you've already registered, sign in. Otherwise, register and sign in.