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2020-12-23
02:17 PM
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Calculate Reach based on Month & Age
Hi,
I am having a hard time coming up with a set analysis for calculating reach.
I have a table like this:
Month | Age | Impressions | Reach |
May-20 | 10 | 323 | 0.203785 |
May-20 | 20 | 167 | 0.105363 |
May-20 | 30 | 499 | 0.314826 |
May-20 | 40 | 360 | 0.227129 |
May-20 | 50 | 236 | 0.148896 |
Jun-20 | 10 | 370 | 0.395722 |
Jun-20 | 20 | 205 | 0.219251 |
Jun-20 | 30 | 108 | 0.115508 |
Jun-20 | 40 | 252 | 0.269519 |
Jun-20 | 50 | 228 | 0.24385 |
Jul-20 | 10 | 255 | 0.169887 |
Jul-20 | 20 | 357 | 0.237841 |
Jul-20 | 30 | 468 | 0.311792 |
Jul-20 | 40 | 208 | 0.138574 |
Jul-20 | 50 | 213 | 0.141905 |
My formula for reach is:
Reach = Impressions / SUM(Impressions) of that month.
Can you help me with a set analysis formula for Reach?
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1 Reply

Partner - Master III
2020-12-23
02:36 PM
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i understand you want denominator to be sum of impressions per month
you need to use total qualifier. try below.
essentially total qualifier you are ignoring dimension in the visualization (in below case ignoring the month)
Sum(Impressions)/Sum(total<Month> Impressions)
