When you hear the term “data analysis,” what do you think of? Your mind may jump to scouring spreadsheets, implementing algorithms, and making mathematical calculations—all “hard skills” of data analysis. Yet, hard skills are useless without their soft skill counterparts. It’s not enough to just analyze data; you need to know how to communicate the story it tells in a clear, compelling manner—a skill called data storytelling.
So, WHAT IS DATA STORYTELLING?
Data storytelling is the ability to effectively communicate insights from a dataset using narratives and visualizations. It can be used to put data insights into context for and inspire action from your audience.
To know more about data storytelling and how to craft a compelling data narrative, read this wonderful article by Catherine Cote from HBS Online: https://online.hbs.edu/blog/post/data-storytelling#:~:text=What%20Is%20Data%20Storytelling%3F,inspir....
If you are a student or educator, and wish to learn data analytics, check out Qlik's amazing academic program resources: qlik.com/academicprogram
