Does anyone having any example documents with charts of retention analysis or churn stats that they would like to share here.
I need to create a chart showing how many customers were active on each day in a month - that is easy. I then need to show for each day, how many of those SAME customers were still active D+1, D+2 up to D+7 days after that, e.g.
Number on Day Day+1 Day+2 etc etc
01-JUN-2014 60 30 ( 50% ) 20 ( 33% ) ...
02-JUN-2014 50 40 ( 80% ) 10 ( 20% ) ...
03-JUN-2014 32 24 ( 75% ) 16 ( 50% )
...
In other words the 30 customers active on 02-JUN-2014 were only one half of those active on 01-JUN-2014. The fact that there were 50 people active on 02-JUN-2014 is immaterial for the 01-JUN-2014 retention line as some of these 50 people are new customers who were not active on 01-JUN-2014. Each date can be considered in isolation.
