The binary load copy data model from another QVW file, in your case , it supposed to copy data model from Binary my_project.qvw.
The problem could be due to the path, you could write the whole path of the file and try, unless it could be a restriction fur to the personal edition, if the file has been created before in another machine.
Go to your script editor remove the line Binary my_project.qvw.
Place your cursor at the first line in script editor select Qlikview file button, highlighted in the attached image and select your my_project.qvw. Qlikview file from the available location.
