Check out the "QlikView for End Users" training session: http://netexam.qlik.com/registerforcourse.asp?iCSID=5746
Also, a number of the apps included in the install have a "Background" or "How-to" tab to assist end users; check these for inspiration.
Hope this helps!
To educate the end users in my company I've created a playlist
The content was actually created by Qlik Australia. It's the best I could find on the web.
Hope you'll like it.